Building Buzz with Teaser Videos

In mid-September movie fans and the Twitterverse were sent into an absolute frenzy when director Todd Phillips – you may know him from such comedy classics as Old School and The Hangover Trilogy – released a 30 second teaser video of a camera test featuring Academy-Award winning actor Joaquin Phoenix as the Clown Prince of Crime. The Joker!

To the non-nerdy, this may not seem like a big deal. Another comic book movie? Who cares? But The Joker is the most-popular villain of all time. The only comic book character to ever win an Academy Award thanks to Heath Ledger’s legendary performance in 2008’s The Dark Knight.

Very quickly following the teaser video’s release, the video itself and #Joker began trending, and remained trending, throughout the weekend. Third party Facebook and Instagram accounts began circulating the news that a new Joker film was in production. The teaser video has been viewed millions of times worldwide.

The movie is slated to be released in October 2019 and it already has more buzz than any movie being released around Thanksgiving or Christmas of this year – with the exception of maybe “Mary Poppins Returns.” A whole year ahead of the release and people are already excited for this movie thanks to a well-executed 30-second teaser video.

That’s because it was captivating. It peaked people’s interest. The video offered just enough without giving everything away, so the consumer will look to collect the rest of the “puzzle pieces” as they are revealed. It was also timed perfectly. We’re a year away from the film’s release, so there’s an end in sight, and now fans will be on the lookout for any updates they can find over the next 12 months.

Besides getting excited for the movie, the video also got me to thinking about how you can use the teaser video strategy in other business sectors. Taylor Swift effectively used the strategy by releasing teaser clips on her Instagram account during the lead up to her “Reputation” album and tour announcement. The NFL’s Tennessee Titans built up plenty of excitement within their fan base for the debut of their new uniforms by releasing this teaser a few days before the reveal party.

Could teaser videos be used to reveal your company’s new branding? A new building or expansion plan? A community-based initiative? Perhaps an upcoming event or company milestone?

We can explore that with you and tailor the project for any distribution method – whether it be social media, your website, TV advertising or internal sharing. Contact MediaVision and we’ll help you create some buzz for your future projects and announcements.

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