Nike’s Long-Form Kaepernick Video Sparks Emotion – Good & Bad

Does your company want to take a social stance? These days reaction to a new advertising campaign, or even a simple cell phone video, can move swiftly and fiercely through our fast-moving, all-encompassing media landscape. Look no further than Nike’s new “Dream Crazy” campaign featuring former NFL quarterback Colin Kaepernick. The campaign kick-started with a…

Super Bowl emotional advertising alternatives

How to Highlight Great Emotional Content Without a Super Bowl-Sized Budget

Ok. I admit it. I am one of those people who watch the Super Bowl for the commercials and the halftime show.  Just like a true sports fan who preps for the big game armed with stats and fueled with carbs, I read all the ad industry buzz on what to expect and watch all…

storytelling for brands with documentary style

Documentary-Style Story Telling: Could it be your brand’s best differentiator?

Truthfulness. Authenticity. Integrity. These are all qualities people associate with documentary filmmaking. They’re also traits consumers prize when choosing brands and companies. This is a compelling reason for companies to employ documentary-style storytelling in corporate videos. This is especially true given the need for multi-media content, which is so easy to share in today’s digital…


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